Dear Esteemed Customers

We began our business in 2002, with the goal of providing a full body sized doll for the domestic Japanese market. From the beginning, it was our intention to share our product with the whole world, so that the world might also share the passion and desire that our dolls evoke. Our business has experienced steady growth over the last 15 years and we have been fortunate enough to offer our products to the international community.
Strict export regulations posed serious challenges to the exportation of our dolls to the international market. You can imagine the difficulties we faced with the shipping process; especially in light of our dedication to complete customer satisfaction. We do not rest until you, the customer, are completely satisfied. We would like to express our gratitude to all of the wonderful customers who have purchased our dolls, including those who have contacted us with feedback and advice. Your warm and generous support has meant a great deal to us in terms of supporting and reinforcing our dream. We will never forget that we rely on you, our customers, for all of our success.
Many of you have noticed that the last few years have seen a significant increase in the number of full body size doll manufacturers and distributors worldwide. And yes, some of the dolls on the market now are priced much lower than our dolls. Our competitors offer a fine product for the price that they charge. But we use only the best molds for our dolls and the highest quality does come at a higher price. What we are absolutely sure of is the unmatched excellence of our products and the high demand that the public has for our dolls. We don’t even know if these new manufacturers are new companies or simply old companies that have re-branded themselves or changed distributors. We receive many sales inquiries from those companies every day. In the last couple of years, we have noticed that market demand for full body size dolls has fluctuated drastically. In order to remain competitive in a market that is experiencing an overall decrease in prices, it is important to provide our great products at the best possible price. Of course we will continue to maintain the traditionally high standards of production that our customers have come to expect.
We have always asked ourselves the question of how to proceed in the market place. The demand for full body size dolls has increased dramatically and this has led to the development of a competitive industry. Our customers have come to expect the highest quality from us and we will not disappoint them. We will never sacrifice quality for the chance to gain an advantage in the marketplace. We believe that our outstanding quality and customer service is the best advantage that a company can have. We will continue to work closely with our customers to incorporate their feedback into the design of our models so that our customers receive the doll that they desire , and the doll that they deserve.
Our company is dedicated to the philosophy that improvements to our products are always possible and we strive to make our products better and better as we move forward. We once received an email from a customer who had concerns with our product. We took the customer’s opinions very seriously and we also took that opportunity to recommit ourselves to the goal of providing the very best product that we can. There are many challenges involved in full body size doll production and the drive for increased quality and customer satisfaction will continue to present us with new and unexpected challenges. Our dedication to our product design and development is much like that of a marathon runner who is running a race with no finish line. We are committed to a long, sustained effort to continuously improve the way we bring satisfaction to our customers. We know that what sets us apart from other manufacturers is the passion and excitement that we have for our products; something that is clearly evident in the final product. It has been this way ever since the release of the “AINEO” model in 2005.
One of the greatest rewards we receive is the sense of excitement that develops throughout the company as we begin the process of developing a new model. We look forward to touching the hearts of our customers with innovative new surprises. This passion for improvement does come at a cost. Our prices reflect our desire to constantly improve our line of dolls. Being the best in the industry requires investment in new designs, new materials and new molding technology. We will not lower our standards to compete with others, just so that we can lower our prices. Please be assured that you are investing in the highest quality doll on the market today. You are paying a higher price, but the value far exceeds that extra cost.
Over the past year, we have not been able to fully maintain and update our website. We have been devoting all of our energy into an assessment of market conditions. We regret the lack of attention to the website. We know that many of you are eager to hear the latest news from our company. Thank you very much for your understanding and patience during this period of observation and reflection. And thank you also to the many customers who placed their orders directly through 4 woods USA and 4 woods Europe.
Now, let me take a moment to address the pricing of our dolls; as compared to the prices charged by our competitors. The high price of our dolls may suggest a high profit margin for our company. This is not actually the case. High quality comes at a high price in terms of the manufacturing process. Our profit margins are actually very modest. I feel it is necessary to stress this point to our customers. We are providing a top tier product in this industry. Other manufacturers are flooding the market with mass produced versions of their dolls. The production methods that our competitors use allow them to offer many, many copies of their products at a cheaper price. This manufacturing and marketing strategy will appeal to potential buyers who are concerned primarily with price. But ask yourselves these important questions. How many manufacturers and distributors use truly safe materials in the construction of their dolls? And how many are committed to a long term presence in the marketplace? And lastly, how many other manufacturers have a corporate personality that stresses the attention and dedication necessary to ensure the complete satisfaction of their customers.
Naturally, we exist in a competitive environment. We welcome the challenges that exist and we are committed to a course of steady progress. I am excited about the possibility of working with customers who understand our approach to producing the highest quality doll available anywhere in the world. Although our prices may seem high, please understand that these prices are a necessary part of our overall budget. A portion of our revenue goes directly to research and development. This investment is required to continue our ability to deliver delightful surprises to everyone in the future. And, we will continue to provide the very best in customer support. ( I have written an apology for leaving the website for a while) Of course, during this period, we have continued to evolve technically, and we continue to be successful with orders in Japan.
As an aside, let me take this opportunity to say that it is my dream to find that one special client who has developed the specifications for the “ultimate” doll. It would be my extreme pleasure to meet with such a person so that we could combine their vision with our technology and passion for excellence. Hopefully, I will meet this person while I am still young 🙂
Thank you for taking the time to review my lengthy comments. Before closing, I would like to announce our brand new product; a doll that incorporates all of the latest technology.